Who links back to my site
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If the buyer is visiting a page about the “best smart phones” he might find links bent other carriers, telephone providers or user generated review pages. Links create a solid consumer experience because they transfer the user on to additionally desirable information if needed.
For Search Engines, backlinks help to work out the page’s importance and value (i.e. authority). Historically, the number of backlinks was an indicator of a page’s popularity. Today, thanks to the way backlinks are evaluated supported different industry-related ranking factors, it's less quantity focused and more about the standard of web sites from which the links are coming.
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